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Series VI. Campaign for Governor Primary Election, 1969-1978
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Scope and Content Notes: Although Jay Waldman, Campaign Manager, had never before run a campaign, his strategy was followed meticulously by candidate Dick Thornburgh and aided by significant research on both issues and other candidates. Memoranda from Jay Waldman to Dick Thornburgh were pivotal. They discuss the initial feasibility of and tasks related to a possible campaign for governor. They then lay a foundation that was key to the ultimate success of both the primary and general election campaigns. There is no better way to understand this campaign than to read the memoranda primarily to and from Jay Waldman and Dick Thornburgh. Although Waldman’s own specifically labeled materials are a bit thin in quantity they document the campaign progress, and ultimate success, due in large measure to Waldman’s inspired leadership. This series is further divided into five subseries: Jay C. Waldman Files, Dick Thornburgh Files, GOP, County Files, and Campaign in Progress (CIP).
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Subseries 1. Jay C. Waldman Files, 1976-1978
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Scope and Content Notes: As indicated above, Waldman’s memoranda advised and shaped the entire conduct of the campaign. The files document careful research about campaigns by Waldman. Waldman as manager guided and led and, therefore, did not leave as much paper documentation of his own. The staff and field organizers carried out the plans and left most of the research documentation. Waldman’s other files are somewhat miscellaneous in character and thin given the overall strategy and organization. The handwritten notes are an indication of the extent of his contacts and information gathering from multiple sources, particularly via telephone conversations. Waldman’s files are grouped as follows: memoranda, personal calendar, news clippings (“clippings”), correspondence, handwritten notes, “miscellaneous 1977,” telephone logs, “people,” polls, and “research.” The materials in quotations are Waldman’s own subject headings in original order. The files in this subseries date from 1976 to 1978.
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Box 10
| Folder |
1 |
Memoranda, March-July 1977
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| Folder |
2 |
Memoranda, Time Allocation, July 1977
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| Folder |
3 |
Memoranda from JCW, October-December 1977
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| Folder |
4 |
Memoranda from JCW, January-May 1978
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| Folder |
5 |
Personal calendar, June 1977- August 1978
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| Folder |
6 |
“Clippings, miscellaneous,” 1978
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| Folder |
7 |
Correspondence to/from, 1977-1978
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| Folder |
8 |
Notes, handwritten, 1977-1978
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| Folder |
9 |
“Miscellaneous,” 1977
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| Folder |
10 |
Telephone logs, October 4, 1977-November 18, 1977
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| Folder |
11 |
Telephone logs, October 27, 1977-February 16, 1978
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| Folder |
13 |
Polls, 1976–1977
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| Folder |
14 |
“Research,” June 1977
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Subseries 2. Dick Thornburgh Files, 1969-1978
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Scope and Content Notes: The Dick Thornburgh files are primarily from early in the campaign. The majority of the material is from 1977. By then the candidate was constantly on the trail, as the schedules included in the collection specifically indicate. This subseries contains both memos and correspondence to and from Dick Thornburgh. Many of the early memos are “To File” and represent the candidate’s experiences on the campaign trail, contacts, and suggestions that might be useful to staff as the campaign proceeded. These were a primary tool in the effective communications between the candidate and Waldman in particular. The Thornburgh correspondence is from early in the campaign (1977) and in many cases responding to offers of help, especially from persons he knew or met on the campaign trail. News clippings (clippings) and magazine articles track the candidate as his name and positions became increasingly known and effective. Files are arranged as follows: memoranda, articles pre-campaign, biographical material, Thornburgh campaign clippings, correspondence to and from, speeches, and drafts. The Dick Thornburgh File material dates from 1969 to 1978.
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| Folder |
15 |
Memoranda, May–December 1977
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| Folder |
16 |
Pre-Campaign Articles, 1969-1976
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| Folder |
17 |
Biographical Material, 1978
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| Folder |
18 |
Thornburgh Campaign Clippings, February 1978
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| Folder |
19 |
Thornburgh Campaign Clippings, March 1978
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| Folder |
20 |
Thornburgh Campaign Clippings, April 1978
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| Folder |
21 |
Correspondence from, 1977-1978
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| Folder |
22 |
Correspondence to, August 1977–March 1978
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| Folder |
23 |
Speeches and Testimony, 1977
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| Folder |
24 |
Speeches, Guidelines, and Drafts, 1978
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| Folder |
25 |
Speeches, Announcement Draft, and Transcript, January 1978
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| Folder |
26 |
Speeches and Position Papers, January–May, 1978
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Subseries 3. GOP, 1977-1978
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Scope and Content Notes: The Republican Party was active especially in the Thornburgh primary campaign for Governor, but also in the general election. Following eight years of a Democratic Governor, the GOP was particularly eager to have a Republican elected. The party’s activity was especially useful in field organization across the state. Thornburgh had not run for office since an unsuccessful 1966 Campaign for Congress, and was from the western part of Pennsylvania; thus it was advantageous to have the GOP participate both in statewide organizing and fundraising. This was particularly true in the primary. The records in this subseries include: leadership lists, correspondence, events, fundraising, drafts, and plans. The material dates from 1977 to 1978.
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| Folder |
27 |
Leadership Lists, 1977
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| Folder |
28 |
State Committee Organization “Recommended,” undated
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| Folder |
29 |
Code of Conduct, draft, 1978
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| Folder |
30 |
Finances and organization, pre 1978
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| Folder |
31 |
Correspondence, memos, 1977
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| Folder |
32 |
DT correspondence, 1977-1978
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| Folder |
33 |
GOP lists, DT annotated, 1977
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| Folder |
34 |
11 Month Plan draft, August 1977
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| Folder |
35 |
11 Month Plan, August 1977–June 1978
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| Folder |
36 |
Haabestad and GOP for Thornburgh, 1978
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| Folder |
37 |
By-Law amendment, January–April 1978
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| Folder |
38 |
Cash reports, July–October 1978
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| Folder |
39 |
County incentive program, 1978
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| Folder |
40 |
GOP post primary county statistics, May 1978
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| Folder |
41 |
GOP lists by county, ward or district, undated
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Subseries 4. County Files, 1977-1978
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Scope and Content Notes: The county files supplied a basic source of information on campaign events, issues, schedules, and candidate appearances. The files were kept in four binders. One was Philadelphia area counties, and the remaining three most likely represent geographical or campaign organizational logic. The counties are kept together in the original order that they were held in the binders. Multiple copies of the binders were distributed to key staff and Thornburgh. The following information may be found for each county: U.S. census data, population and housing, economic profiles, wards, county statistics, principal industrial employers, media (radio/TV, newspaper), public officials, Republican officials, GOP voter registration, and election results from 1970 and 1976. There are some additional county notes and reports that were not in the binders. The materials date from 1977 to 1978.
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Box 11
| Folder |
1 |
Philadelphia area, Philadelphia, Delaware, Montgomery, Bucks, and Chester, 1977-1978
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| Folder |
2 |
Armstrong, Beaver, Butler, and Center, 1977-1978
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| Folder |
3 |
Clarion, Fayette, Greene, and Indiana, 1977-1978
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| Folder |
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Lawrence, Lycoming, Mercer, and Northumberland, 1977-1978
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| Folder |
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Schuylkill, Somerset, Venango, Washington, and Westmoreland, 1977-1978
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| Folder |
6 |
Adams, Bedford, Bradford, and Cameron, 1977-1978
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| Folder |
7 |
Carbon, Clearfield, Clinton, Columbia, and Crawford, 1977-1978
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| Folder |
8 |
Elk, Forest, Franklin, Fulton, and Huntington, 1977-1978
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| Folder |
9 |
Jefferson, Juniata, Lebanon, and McKean, 1977-1978
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| Folder |
10 |
Mifflin, Montour, Monroe, Perry, Pike, and Potter, 1977-1978
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11 |
Allegheny, Erie, and Blair, 1977-1978
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12 |
Berks, Cumberland, and Cambria, 1977-1978
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13 |
Dauphin, Lackawanna, and Lancaster, 1977-1978
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| Folder |
14 |
Lehigh, Luzerne, Northampton, and York, 1977-1978
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| Folder |
15 |
Notes on County lists ranked by GOP registration with time allocation, 1977
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| Folder |
16 |
Notes on York, Lehigh, Luzerne, and Allentown-Bethlehem-Easton, 1977
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| Folder |
17 |
Notes on Allegheny County, undated
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| Folder |
18 |
Notes on Dauphin, Cumberland, Blair, and Lackawanna, December 1977
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| Folder |
19 |
Notes on Berks, Lancaster, and Northampton, January 1978
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| Folder |
20 |
Notes on Philadelphia, January 1978
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| Folder |
21 |
Notes on Dauphin, Cumberland, and Blair, undated
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Subseries 5. Campaign-in-Progress (CIP), 1972-1978
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Scope and Content Notes: Files from the progression of the primary campaign include myriad topics, events, news clippings, and results. These files together represent the multiple aspects of this and other campaigns: correspondence, previous campaign results, early “campaign binder,” election documents, election results, ephemera, fundraising, lists, maps, media, news releases, politicians, polls, schedules, staff, and surrogate speakers. Significant in detail are schedules, and fundraising as well as news clippings that track the campaign. The clippings are from 1977. Those from 1978 are included in the Opposition Research series, and those for Thornburgh, in previous subseries. The remaining materials date from 1972 to 1978.
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Box 12
| Folder |
1 |
Correspondence, resumes, offers of help, 1977
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| Folder |
2 |
Correspondence, congratulations, offers of help, May 1978
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| Folder |
3 |
Correspondence from Thornburgh for Governor, 1978
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| Folder |
4 |
Campaign, guidelines, organization, and articles, 1977
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| Folder |
5 |
Campaigns, previous election results, 1972-1976
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| Folder |
6 |
Campaigns, previous election results by county, 1970-1976
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| Folder |
7 |
Campaign binder, candidates, issues, organization, 1977
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| Folder |
8 |
Campaign clippings, May 1977
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| Folder |
9 |
Campaign clippings, June 1977
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| Folder |
10 |
Campaign clippings, July 1977
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| Folder |
11 |
Campaign clippings, August 1977
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| Folder |
12 |
Campaign clippings, September 1977
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| Folder |
13 |
Campaign clippings, October 1977
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| Folder |
14 |
Campaign clippings, November 1977
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| Folder |
15 |
Campaign clippings, December 1977
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| Folder |
16 |
Campaign clippings, regarding issues, January-February, 1978
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| Folder |
17 |
Campaign clippings, miscellaneous, 1977
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| Folder |
18 |
Election Committee Documents, 1977
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| Folder |
19 |
Election week countdown, April-May 1978
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| Folder |
20 |
Election results, May 1978
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| Folder |
21 |
Fundraising, letters, drafts, 1977
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| Folder |
22 |
Fundraising, GOP, August 1977
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| Folder |
23 |
Fundraising, May-October 1977
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| Folder |
24 |
Fundraising, November-December 1977
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| Folder |
25 |
Fundraising, projections and goals, 1978
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| Folder |
26 |
Fundraising, budgets and disbursements, 1977-1978
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| Folder |
27 |
Fundraising, deposit lists, July 1977-May 1978
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| Folder |
28 |
Fundraising, January-February, 1978
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| Folder |
29 |
Fundraising, March-April 1978
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| Folder |
30 |
Lists, candidates, office holders, and events, 1976-1978
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| Folder |
31 |
Maps, state and city ward maps, 1977-1978
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| Folder |
32 |
Media, Press kits, 1978
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| Folder |
33 |
Media, Sales Spot Schedule, Harrisburg, Lancaster, York, April-May 1978
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| Folder |
34 |
Media, Sales Spot Schedule, Wilkes-Barre, Scranton, April-May 1978
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| Folder |
35 |
Media, Sales Spot Schedule, Erie, April-May 1978
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| Folder |
36 |
Media, Sales Spot Schedule, Philadelphia, April-May 1978
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| Folder |
37 |
Media, Sales Spot Schedule, Pittsburgh, April-May 1978
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| Folder |
38 |
Media, Sales Spot Schedule, Johnstown, Altoona, April-May 1978
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| Folder |
39 |
Media, Spot Schedule, April-May 1978
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| Folder |
40 |
Media, Spot Schedule, April-May 1978
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| Folder |
41 |
Media, Garth media summaries, May 1978
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| Folder |
42 |
Media, JCW media buys list, radio actualities, April-May 1978
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| Folder |
43 |
Media, News releases, March-May 1978
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| Folder |
44 |
Media, Radio actualities, April-May 1978
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Box 13
| Folder |
1 |
Politicians, articles, campaign brochures, news releases, 1976-1978
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| Folder |
2 |
Polls, pre-election, 1977-1978
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| Folder |
3 |
Schedules, Requests, November 1977-May 1978
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| Folder |
4 |
Schedules, Weekly and daily, May-December 1977
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| Folder |
5 |
Schedules, Long-range, July-December 1977
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| Folder |
6 |
Schedules, Announcement, and news release, January 10-12, 1978
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| Folder |
7 |
Schedules, Scheduler Seif memo, January-February 1978
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| Folder |
8 |
Schedules, Monthly and long-range, January-May 1978
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| Folder |
9 |
Schedules, Post primary plans, March 1978
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| Folder |
10 |
Schedules, Daily, February-March 1978
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| Folder |
11 |
Schedules, Daily, April-May 1978
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| Folder |
12 |
Speakers, Surrogate, 1978
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| Folder |
13 |
Staff, Exploratory Advisory Group, 1977
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| Folder |
14 |
Staff, Lists and event, 1977
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| Folder |
15 |
Staff, Campaign staff and organization, 1977
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| Folder |
16 |
Staff, County field organization and field reports, 1977-1978
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| Folder |
17 |
Staff, County field operations, lists, 1978
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| Folder |
18 |
Staff, County field operations, overall reviews, 1978
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