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Series VI. Campaign for Governor Primary Election, 1969-1978

Scope and Content Notes:

Although Jay Waldman, Campaign Manager, had never before run a campaign, his strategy was followed meticulously by candidate Dick Thornburgh and aided by significant research on both issues and other candidates. Memoranda from Jay Waldman to Dick Thornburgh were pivotal. They discuss the initial feasibility of and tasks related to a possible campaign for governor. They then lay a foundation that was key to the ultimate success of both the primary and general election campaigns. There is no better way to understand this campaign than to read the memoranda primarily to and from Jay Waldman and Dick Thornburgh. Although Waldman’s own specifically labeled materials are a bit thin in quantity they document the campaign progress, and ultimate success, due in large measure to Waldman’s inspired leadership. This series is further divided into five subseries: Jay C. Waldman Files, Dick Thornburgh Files, GOP, County Files, and Campaign in Progress (CIP).

Subseries 1. Jay C. Waldman Files, 1976-1978

Scope and Content Notes:

As indicated above, Waldman’s memoranda advised and shaped the entire conduct of the campaign. The files document careful research about campaigns by Waldman. Waldman as manager guided and led and, therefore, did not leave as much paper documentation of his own. The staff and field organizers carried out the plans and left most of the research documentation. Waldman’s other files are somewhat miscellaneous in character and thin given the overall strategy and organization. The handwritten notes are an indication of the extent of his contacts and information gathering from multiple sources, particularly via telephone conversations. Waldman’s files are grouped as follows: memoranda, personal calendar, news clippings (“clippings”), correspondence, handwritten notes, “miscellaneous 1977,” telephone logs, “people,” polls, and “research.” The materials in quotations are Waldman’s own subject headings in original order. The files in this subseries date from 1976 to 1978.

Box 10
Folder 1 Memoranda, March-July 1977
Folder 2 Memoranda, Time Allocation, July 1977
Folder 3 Memoranda from JCW, October-December 1977
Folder 4 Memoranda from JCW, January-May 1978
Folder 5 Personal calendar, June 1977- August 1978
Folder 6 “Clippings, miscellaneous,” 1978
Folder 7 Correspondence to/from, 1977-1978
Folder 8 Notes, handwritten, 1977-1978
Folder 9 “Miscellaneous,” 1977
Folder 10 Telephone logs, October 4, 1977-November 18, 1977
Folder 11 Telephone logs, October 27, 1977-February 16, 1978
Folder 12 “People,” 1977
Folder 13 Polls, 1976–1977
Folder 14 “Research,” June 1977

Subseries 2. Dick Thornburgh Files, 1969-1978

Scope and Content Notes:

The Dick Thornburgh files are primarily from early in the campaign. The majority of the material is from 1977. By then the candidate was constantly on the trail, as the schedules included in the collection specifically indicate. This subseries contains both memos and correspondence to and from Dick Thornburgh. Many of the early memos are “To File” and represent the candidate’s experiences on the campaign trail, contacts, and suggestions that might be useful to staff as the campaign proceeded. These were a primary tool in the effective communications between the candidate and Waldman in particular. The Thornburgh correspondence is from early in the campaign (1977) and in many cases responding to offers of help, especially from persons he knew or met on the campaign trail. News clippings (clippings) and magazine articles track the candidate as his name and positions became increasingly known and effective. Files are arranged as follows: memoranda, articles pre-campaign, biographical material, Thornburgh campaign clippings, correspondence to and from, speeches, and drafts. The Dick Thornburgh File material dates from 1969 to 1978.

Folder 15 Memoranda, May–December 1977
Folder 16 Pre-Campaign Articles, 1969-1976
Folder 17 Biographical Material, 1978
Folder 18 Thornburgh Campaign Clippings, February 1978
Folder 19 Thornburgh Campaign Clippings, March 1978
Folder 20 Thornburgh Campaign Clippings, April 1978
Folder 21 Correspondence from, 1977-1978
Folder 22 Correspondence to, August 1977–March 1978
Folder 23 Speeches and Testimony, 1977
Folder 24 Speeches, Guidelines, and Drafts, 1978
Folder 25 Speeches, Announcement Draft, and Transcript, January 1978
Folder 26 Speeches and Position Papers, January–May, 1978

Subseries 3. GOP, 1977-1978

Scope and Content Notes:

The Republican Party was active especially in the Thornburgh primary campaign for Governor, but also in the general election. Following eight years of a Democratic Governor, the GOP was particularly eager to have a Republican elected. The party’s activity was especially useful in field organization across the state. Thornburgh had not run for office since an unsuccessful 1966 Campaign for Congress, and was from the western part of Pennsylvania; thus it was advantageous to have the GOP participate both in statewide organizing and fundraising. This was particularly true in the primary. The records in this subseries include: leadership lists, correspondence, events, fundraising, drafts, and plans. The material dates from 1977 to 1978.

Folder 27 Leadership Lists, 1977
Folder 28 State Committee Organization “Recommended,” undated
Folder 29 Code of Conduct, draft, 1978
Folder 30 Finances and organization, pre 1978
Folder 31 Correspondence, memos, 1977
Folder 32 DT correspondence, 1977-1978
Folder 33 GOP lists, DT annotated, 1977
Folder 34 11 Month Plan draft, August 1977
Folder 35 11 Month Plan, August 1977–June 1978
Folder 36 Haabestad and GOP for Thornburgh, 1978
Folder 37 By-Law amendment, January–April 1978
Folder 38 Cash reports, July–October 1978
Folder 39 County incentive program, 1978
Folder 40 GOP post primary county statistics, May 1978
Folder 41 GOP lists by county, ward or district, undated

Subseries 4. County Files, 1977-1978

Scope and Content Notes:

The county files supplied a basic source of information on campaign events, issues, schedules, and candidate appearances. The files were kept in four binders. One was Philadelphia area counties, and the remaining three most likely represent geographical or campaign organizational logic. The counties are kept together in the original order that they were held in the binders. Multiple copies of the binders were distributed to key staff and Thornburgh. The following information may be found for each county: U.S. census data, population and housing, economic profiles, wards, county statistics, principal industrial employers, media (radio/TV, newspaper), public officials, Republican officials, GOP voter registration, and election results from 1970 and 1976. There are some additional county notes and reports that were not in the binders. The materials date from 1977 to 1978.

Box 11
Folder 1 Philadelphia area, Philadelphia, Delaware, Montgomery, Bucks, and Chester, 1977-1978
Folder 2 Armstrong, Beaver, Butler, and Center, 1977-1978
Folder 3 Clarion, Fayette, Greene, and Indiana, 1977-1978
Folder 4 Lawrence, Lycoming, Mercer, and Northumberland, 1977-1978
Folder 5 Schuylkill, Somerset, Venango, Washington, and Westmoreland, 1977-1978
Folder 6 Adams, Bedford, Bradford, and Cameron, 1977-1978
Folder 7 Carbon, Clearfield, Clinton, Columbia, and Crawford, 1977-1978
Folder 8 Elk, Forest, Franklin, Fulton, and Huntington, 1977-1978
Folder 9 Jefferson, Juniata, Lebanon, and McKean, 1977-1978
Folder 10 Mifflin, Montour, Monroe, Perry, Pike, and Potter, 1977-1978
Folder 11 Allegheny, Erie, and Blair, 1977-1978
Folder 12 Berks, Cumberland, and Cambria, 1977-1978
Folder 13 Dauphin, Lackawanna, and Lancaster, 1977-1978
Folder 14 Lehigh, Luzerne, Northampton, and York, 1977-1978
Folder 15 Notes on County lists ranked by GOP registration with time allocation, 1977
Folder 16 Notes on York, Lehigh, Luzerne, and Allentown-Bethlehem-Easton, 1977
Folder 17 Notes on Allegheny County, undated
Folder 18 Notes on Dauphin, Cumberland, Blair, and Lackawanna, December 1977
Folder 19 Notes on Berks, Lancaster, and Northampton, January 1978
Folder 20 Notes on Philadelphia, January 1978
Folder 21 Notes on Dauphin, Cumberland, and Blair, undated

Subseries 5. Campaign-in-Progress (CIP), 1972-1978

Scope and Content Notes:

Files from the progression of the primary campaign include myriad topics, events, news clippings, and results. These files together represent the multiple aspects of this and other campaigns: correspondence, previous campaign results, early “campaign binder,” election documents, election results, ephemera, fundraising, lists, maps, media, news releases, politicians, polls, schedules, staff, and surrogate speakers. Significant in detail are schedules, and fundraising as well as news clippings that track the campaign. The clippings are from 1977. Those from 1978 are included in the Opposition Research series, and those for Thornburgh, in previous subseries. The remaining materials date from 1972 to 1978.

Box 12
Folder 1 Correspondence, resumes, offers of help, 1977
Folder 2 Correspondence, congratulations, offers of help, May 1978
Folder 3 Correspondence from Thornburgh for Governor, 1978
Folder 4 Campaign, guidelines, organization, and articles, 1977
Folder 5 Campaigns, previous election results, 1972-1976
Folder 6 Campaigns, previous election results by county, 1970-1976
Folder 7 Campaign binder, candidates, issues, organization, 1977
Folder 8 Campaign clippings, May 1977
Folder 9 Campaign clippings, June 1977
Folder 10 Campaign clippings, July 1977
Folder 11 Campaign clippings, August 1977
Folder 12 Campaign clippings, September 1977
Folder 13 Campaign clippings, October 1977
Folder 14 Campaign clippings, November 1977
Folder 15 Campaign clippings, December 1977
Folder 16 Campaign clippings, regarding issues, January-February, 1978
Folder 17 Campaign clippings, miscellaneous, 1977
Folder 18 Election Committee Documents, 1977
Folder 19 Election week countdown, April-May 1978
Folder 20 Election results, May 1978
Folder 21 Fundraising, letters, drafts, 1977
Folder 22 Fundraising, GOP, August 1977
Folder 23 Fundraising, May-October 1977
Folder 24 Fundraising, November-December 1977
Folder 25 Fundraising, projections and goals, 1978
Folder 26 Fundraising, budgets and disbursements, 1977-1978
Folder 27 Fundraising, deposit lists, July 1977-May 1978
Folder 28 Fundraising, January-February, 1978
Folder 29 Fundraising, March-April 1978
Folder 30 Lists, candidates, office holders, and events, 1976-1978
Folder 31 Maps, state and city ward maps, 1977-1978
Folder 32 Media, Press kits, 1978
Folder 33 Media, Sales Spot Schedule, Harrisburg, Lancaster, York, April-May 1978
Folder 34 Media, Sales Spot Schedule, Wilkes-Barre, Scranton, April-May 1978
Folder 35 Media, Sales Spot Schedule, Erie, April-May 1978
Folder 36 Media, Sales Spot Schedule, Philadelphia, April-May 1978
Folder 37 Media, Sales Spot Schedule, Pittsburgh, April-May 1978
Folder 38 Media, Sales Spot Schedule, Johnstown, Altoona, April-May 1978
Folder 39 Media, Spot Schedule, April-May 1978
Folder 40 Media, Spot Schedule, April-May 1978
Folder 41 Media, Garth media summaries, May 1978
Folder 42 Media, JCW media buys list, radio actualities, April-May 1978
Folder 43 Media, News releases, March-May 1978
Folder 44 Media, Radio actualities, April-May 1978

Box 13
Folder 1 Politicians, articles, campaign brochures, news releases, 1976-1978
Folder 2 Polls, pre-election, 1977-1978
Folder 3 Schedules, Requests, November 1977-May 1978
Folder 4 Schedules, Weekly and daily, May-December 1977
Folder 5 Schedules, Long-range, July-December 1977
Folder 6 Schedules, Announcement, and news release, January 10-12, 1978
Folder 7 Schedules, Scheduler Seif memo, January-February 1978
Folder 8 Schedules, Monthly and long-range, January-May 1978
Folder 9 Schedules, Post primary plans, March 1978
Folder 10 Schedules, Daily, February-March 1978
Folder 11 Schedules, Daily, April-May 1978
Folder 12 Speakers, Surrogate, 1978
Folder 13 Staff, Exploratory Advisory Group, 1977
Folder 14 Staff, Lists and event, 1977
Folder 15 Staff, Campaign staff and organization, 1977
Folder 16 Staff, County field organization and field reports, 1977-1978
Folder 17 Staff, County field operations, lists, 1978
Folder 18 Staff, County field operations, overall reviews, 1978