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Subseries 4. Campaign-in-Progress, 1979-1982

Scope and Content Notes:

This subseries contains all the aspects of a campaign from news clippings to mailings, issues, media, and in particular news releases and memoranda. The campaign updates further track the progress of the Thornburgh campaign. The “issues” included in this subseries are those that were contentious, also known as “flaps”. Substantive issues are in the accomplishment files in Subseries 2. Thornburgh Administration Accomplishments. The JCW handwritten poll notes are very technical and are indicative of the time and careful analyses given the data. The voter groups and mailings represent the fundamental information provided to the Thornburgh campaign’s logical constituents. The materials date from 1979 to 1982.


Box 16
Folder 1 Finances, 1982
Folder 2 Voting Record, 1979-1982
Folder 3 Campaign organization, 1982
Folder 4 Clippings, February-April, 1982
Folder 5 Campaign, April-May 18, 1982
Folder 6 Campaign, June-July, 1982
Folder 7 Campaign, August 1982
Folder 8 Campaign, September 1982
Folder 9 Campaign, October 1982
Folder 10 Accomplishments, Thornburgh Administration, 1979-1982
Folder 11 Campaign Organization, 1982
Folder 12 Clips, Thornburgh, March 1982
Folder 13 Consultant, Eddie Mahe, March-June 1982
Folder 14 Debate, April-October 1982
Folder 15 Endorsements, Thornburgh, 1982
Folder 16 Fundraising (GTC), October 1981-December 1982
Folder 17 Issues, Crime/Energy, 1982
Folder 18 Issues, Thornburgh mailings contested, June-September 1982
Folder 19 Issues, Hoffman/Taping public debate, July 1982
Folder 20 Issues, Publication personal income taxes, September 1982
Folder 21 Issues, Education and PSEA, 1981-1982
Folder 22 Legal References, 1981-1982
Folder 23 Memoranda by JCW and others, 1981-1982
Folder 24 Media, Monitoring, September-October 1982
Folder 25 Media, Bailey Deardourff Plan, May 1982
Folder 26 Media, Bailey Deardourff Ads, September 1982
Folder 27 Media, Bailey Deardourff Invoices, November 1982
Folder 28 Media, Ads, schedules and spots, September-October 1982
Folder 29 Media, MOR Ad Evaluation, undated
Folder 30 Media, JCW handwritten notes, September-October 1982
Folder 31 Media, Endorsement spots, October-November 1982
Folder 32 Media, Ad filming, July-August 1982
Folder 33 Media, Tribute/Issue Ads, September-November 1982
Folder 34 News Releases and campaign update memos, June-October 1982
Folder 35 Polls, JCW handwritten calculations, 1982
Folder 36 Polls, JCW handwritten calculations, 1982
Folder 37 Polls, JCW handwritten calculations, 1982
Folder 38 Voter Groups and mailings, June-September 1982
Folder 39 Voter Groups and mailings, June-October 1982
Folder 40 Public relations folder for press, 1982