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Series V. Campaign for Governor Issues, 1966-1978

Scope and Content Notes:

From the earliest interest in running for Governor, Thornburgh and Waldman focused on the necessity of finding precisely the right person to lead and develop issue substance. They found this in Rick Stafford, who put together staff and drew on multitudes of volunteers with expertise in varying areas of government. An issue binder was put together of all topics, carefully outlined, and a virtual library of resources brought to the campaign. Overall issues were easy to identify, but polls further honed those of particular concern to voters. Potholes and corruption were two highlighted. There is considerable issue documentation here both in the Waldman and Dick Thornburgh Papers. Waldman’s “R&I” (research and issues) files are included in the topics in this series. It is important to note that there is not much research material by the Flaherty campaign, either primary or general election. Flaherty depended on his appealing persona and distance from discredited Shapp Democrats to win. Thornburgh in contrast, with Waldman’s overall campaign leadership, successfully presented a solid platform derived from facts and knowledge to persuade the voters. The materials in this series date are from 1966 to 1978.

Folder 9 Campaign Research Techniques, 1969-1977
Folder 10 Categories and system, December 1977
Folder 11 Stafford Memos, 1977-1978
Folder 12 Staff Memos, June-August 1978
Folder 13 Issue reports, 1977-1978
Folder 14 Garth issue requests, January 17, 1978
Folder 15 Issue binder reports, 1977-1978
Folder 16 Issue binder additions, 1977-1978
Folder 17 Elected/appointed Attorney General, l976-1977
Folder 18 Bert Lance issue, 1977
Folder 19 Issues, 1977-early 1978
Folder 20 Issues, by county, 1977-1978
Folder 21 Issues, campaign ’66, 1966
Folder 22 Gun control legislation, 1967-1968
Folder 23 Gun control, primary, 1977-1978
Folder 24 Gun control, general, 1978
Folder 25 Questionnaire responses, primary, 1978
Folder 26 Questionnaire responses, general, 1978
Folder 27 Issues, Philadelphia, general, 1978
Folder 28 State Government binder issues, 1978
Folder 29 Philadelphia Black issues, general, 1978