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Series III. Campaign for Governor Consultants, 1969-1978

Scope and Content Notes:

This series contains plans that were submitted by consultants seeking to represent and guide the Dick Thornburgh campaign for governor. Many were submitted spontaneously and in fact more than one consultant was used. Lance Tarrence provided much information, and David Garth was contracted for the primary election. Roger Ailes and Bailey/Deardourff were used in the general election. The plans are very detailed, many highly statistical, and frequently included polls/questionnaires to determine and convey potential outcomes. These were relevant not only regarding voters’ attitudes about candidates, but also for identifying issues of concern to the voters.

Since Waldman, the designated campaign manager, had never run a campaign before, he carefully reviewed each consultant's suggestions. Waldman’s own memoranda ultimately spell out the actual path of the campaign. The extensive Tarrance volumes were actually bound as books and have been maintained in that form. Additionally, information by Market Opinion Research (MOR) is included in this series and was extensively used while Thornburgh served as Governor. The material in this series dates from 1969 to 1978.

Folder 9 Communications consultants, June 22, 1977
Folder 10 Patrick H. Caddell, December 10, 1976
Folder 11 Robert Goodman Agency, undated
Folder 12 Triad, 1977
Folder 13 Bailey Deardorff sample plan, May 1969, 1977
Folder 14 The Agency, Harkens & Uhre, July-August 1977
Folder 15 MOR, Statewide Survey, August-November 1977
Folder 16 MOR, Earlier polls, 1977
Folder 17 Politicon, Campaign Strategy, May 1977
Folder 18 Roger Ailes, Media Consultant, 1977
Folder 19 Garth Associates, 1978
Folder 20 Eddie Mahe, Campaign Plan Part I, February 1978
Folder 21 Eddie Mahe, Campaign Plan Part II, February 1978
Folder 22 Eddie Mahe, correspondence, June 1977-March 1978
Folder 23 Pennsylvanians for Effective Government (PEG), draft Questionnaire, August 10, 1977
Folder 24 V. Lance Tarrance & Associates, Survey Political Attitudes in PA, Vol. I, October 1977
Folder 25 V. Lance Tarrance & Associates, Survey Political Attitudes in PA, Vol. II, October 1977

Box 6
Folder 1 V. Lance Tarrance & Associates, Survey Political Attitudes in PA. Vol. III, October 1977
Folder 2 V. Lance Tarrance & Associates, Survey Political Attitudes in PA, Vol IV, October 1977
Folder 3 V. Lance Tarrance & Associates, Survey Political Attitudes in PA, Vol. V, October 1977
Folder 4 V. Lance Tarrance, Pennsylvania Aggregates Statewide Republicans, October 1977
Folder 5 V. Lance Tarrance, Draft Questionnaires, undated
Folder 6 V. Lance Tarrance, Questionnaires, September 26, 1977
Folder 7 V. Lance Tarrance, Questionnaires, October 4, 1977
Folder 8 V. Lance Tarrance, Questionnaires, October 1977