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Subseries 12. Market Opinion Research (MOR)

Scope and Content Notes:

These files were used and maintained by campaign staff and include data up to January 1984. At the time of the reelection campaign in 1982 national issues and economic discontent were negatively affecting state elections. Perceptions of the Governor's achievements were seriously affected, accounting for these careful polls during the reelection period and continuing for a year thereafter. At this time, too, Thornburgh's national electoral potential was being discussed and polls such as these were instructive.

Box 156
Folder 1 Analysis and statistical summary May, 1982
Folder 2 Statistical Summary June, 1982
Folder 3 Survey and voting intentions August, 1982
Folder 4 Issues and perceptions August, 1982
Folder 5 Background information August, 1982
Folder 6 Summary tables and data September, 1982
Folder 7 Data October, 1982
Folder 8 Study data, analysis and National GOP report November, 1982
Folder 9 Analysis December, 1982
Folder 10 Overview January-May, 1983