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Subseries 3. Achievement Ads and Backup Documentation

Scope and Content Notes:

These files contain specific "backup" information regarding campaign issues and controversies, as well as the campaign platform and ads scripts. Issues have a further breakdown here relevant to constituencies (for example: women, or blacks), and geography (Philadelphia or Northwest, Pennsylvania, for example). The seven specific sections of these files are as follows: Achievement Ads and Media; Campaign Platform; Major Issues; Constituencies; Geographic Issue Background; Reports, News Releases, and Clippings; and Campaign Controversies. Materials in these files include, for example: memos, news clippings and reports.

Section: Achievement Ads and Media

Folder 14 General election media, scripts for television spots and advertisements 1982
Folder 15 Television scripts 1982

Box 125
Folder 1 Ads, scripts, drafts and staff memos regarding print media and direct mailings 1982
Folder 2 Ads/Scripts backup references August-September, 1982
Folder 3 Bailey Deardourff consultants, media and advertising 1982
Folder 4 Press kits 1982

Section: Campaign Platform

Folder 5 1982 Platform September, 1981-1982

Section: Major Issues

Folder 6 Integrity in Government 1979-1982
Folder 7-8 Budget and taxes 1980-1982
Folder 9-10 Size and efficiency in government January, 1981-October, 1982
Folder 11-13 Economic development March, 1980-May, 1982

Box 126
Folder 1-3 Economic development: memos June, 1982-October, 1982
Folder 4 Transportation: memos, clippings, and correspondence October, 1981-October, 1982
Folder 5 Transportation: PennDOT news releases, Districts 1-4 1979-1982
Folder 6 Transportation: PennDOT news releases, Districts 5-43 1979-1982
Folder 7 Education: clippings and memos January, 1979-November, 1981
Folder 8 Crime June, 1979-December, 1982

Box 127
Folder 1-2 Crime June, 1979-December, 1982
Folder 3 Human services: memos, clippings, and news releases December, 1981-October, 1982
Folder 4 Human services: health February, 1979-November, 1982
Folder 5 Human services: welfare June, 1979-December, 1981
Folder 6 Human services: welfare memos, clippings, news releases and correspondence March 9, 1982-August 2, 1982
Folder 7 Human services: senior citizens and aging December, 1979-September, 1982
Folder 8 Human services: handicapped 1982
Folder 9 Energy and environment: memos and clippings November, 1979-August, 1982
Folder 10-11 Three Mile Island (TMI): backup references, correspondence, memos, and clippings April, 1979-July, 1981
Folder 12 Three Mile Island (TMI): clippings April, 1979-May 25, 1982
Folder 13 Liquor Control Board (LCB) July, 1982

Section: Constituencies

Folder 14-15 Blacks November, 1977-January, 1982

Box 128
Folder 1 Blacks: correspondence, news releases, and clippings February-October, 1982
Folder 2-3 Ethnics and other minorities November, 1979-October, 1982
Folder 4 Women July, 1979-July, 1982
Folder 5 Senior citizens July, 1980-October, 1982
Folder 6-7 Farmers January, 1979-December, 1982
Folder 8 Veterans May, 1979-September, 1982
Folder 9 Sportsmen March, 1980-July, 1982
Folder 10 Labor January, 1981-August, 1982
Folder 11 Arts in Pennsylvania April-June, 1982
Folder 12 Consumers March-September, 1982
Folder 13 Firefighters September, 1982
Folder 14 Local Government June, 1982

Section: Geographic Issue Background

Folder 15 Allegheny County 1982
Folder 16 Philadelphia County 1982
Folder 17 Northeast 1982
Folder 18 Northwest 1982
Folder 19 Harrisburg area 1982
Folder 20 Rest of Southeast 1982
Folder 21 Allentown, Bethlehem, Easton 1982

Section: Reports, News Releases, and Clippings

Folder 22-23 Policy reports 1980-1981

Box 129
Folder 1-2 Major news releases and speeches March 7, 1979-November 18, 1981
Folder 3 Abortion: news releases and clippings 1980-1982
Folder 4 Thornburgh general files: favorable clippings January, 1980-May, 1981

Section: Campaign Controversies

Folder 5 Scanlon gag order: memos, clippings, correspondence September, 1981-May, 1982
Folder 6 Women, Infants, Children (WIC): Legislative, Budget and Finance Committee report January 22, 1982
Folder 7 Women, Infants, Children (WIC): memos, correspondence, remarks by Secretary Muller, transcripts of remarks to Legislature by Representative Itkin, and clippings April, 1980-September, 1981
Folder 8 Salaries: memos, news releases and clippings February, 1979-November, 1980
Folder 9 Gay Pride: proclamation, pro and con clippings June, 1982
Folder 10 Bond counsel: reports, memos and clippings 1981-1982
Folder 11 PSEA: Truth Squad press kits (Ertel and Thornburgh/Scranton) and backup memos 1981-1982
Folder 12-13 PSEA: clippings, news releases 1981-October, 1982
Folder 14 Wives and girlfriends May, 1979
Folder 15 Robert Ging (former DER staff attorney) controversy: news releases and clippings January, 1982

Box 130
Folder 1 Foreign travel: news releases and clippings 1980
Folder 2 Thornburgh/Scranton feud: clippings 1981
Folder 3 Graterford: news releases, clippings, and Paul Critchlow memo November, 1981-February, 1982
Folder 4 Public relations empire: memos, correspondence, and clippings July, 1978-August, 1981
Folder 5 Travel: US News and World Report article March 15, 1982