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Subseries 7. Campaign Memoranda and Planning Documents
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Scope and Content Notes: The valuable files grouped here contain materials that Thornburgh kept close at hand during the campaign. They include campaign planning and strategy documents from outside consultants, which are particularly interesting since they date early in 1978 when the campaign was just taking shape. Also notable are the media planning documents from Garth Associates and Bailey, Deardourff, both of whom participated significantly in the campaign media effort. There are name files regarding politicians, polls, and polling results. Significant communication during the campaign and among staff was via memoranda that relate interestingly to campaign planning and organization as well as to other active political figures.
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Section: Planning Documents
Box 97
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1 |
Campaign Staff, lists, position descriptions, charts 1977-1978
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2 |
Garth Associates to Rick Stafford, research plan and clippings January 16, 1978
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3 |
Bailey, Deardourff and Associates, Inc. correspondence to staff, regarding campaign plans 1977-1978
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4 |
Eddie Mahe Correspondence to staff and memo: "Thoughts on Organization" 1977-1978
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5 |
1978 Campaign Plan for Richard L. Thornburgh, Campaign for the Governor of Pennsylvania, Submitted by Eddie Mahe, Jr. February 8, 1978
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POLITICON: Robert J. Colonna, National Direct Mail Services, Inc., correspondence from Colonna to Thornburgh 1977
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The Agency, correspondence from Harkins and Uhre to Thornburgh 1977
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8 |
Larry Dunn, "Proposed Campaign Plan to Elect Governor Thornburgh" 1977
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9 |
V. Lance Tarrance and Associates, "Research Design for 1978 Governor's Race" September, 1977
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10 |
Patrick H. Caddell, "Working paper on Political Strategy" December 10, 1976
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11 |
Michael A. Poling, "Suggested Research Approach" September 1, 1977
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Time Allocation, memos of Jay Waldman (JCW) and Jim Seif (JMS) to Thornburgh 1977
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Republican National Committee research manuals: opposition research and campaign research techniques October, 1969
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Section: Staff Memoranda
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14 |
From Paul Critchlow 1977-1978
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15 |
From Pat Crawford July 28, 1978-September 25, 1978
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16 |
From Jim Seif (JMS) April 27, 1977-October 22, 1978
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To Jim Seif (JMS) from Thornburgh (RLT) December 7, 1977-August 29, 1978
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18 |
Waldman memoranda, Primary election 1977-1978
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Waldman memoranda, General election 1978
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20 |
Thornburgh binder of memoranda, General election 1978
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Box 98
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1 |
From Rick Stafford (RAS) November 25, 1977-June 2, 1978
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To Rick Stafford (RAS) from Thornburgh (RLT) September 20, 1977-September 6, 1978
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3 |
Rick Stafford (RAS) notes 1977-1978
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4 |
From Thornburgh (RLT) "to file" May 9, 1977-July 24, 1978
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From Thornburgh (RLT) to various staff members September 6, 1977-September 18, 1978
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To Jay Waldman (JCW) from Thornburgh (RLT) November 30, 1977-June 13, 1978
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Regarding Schweiker October 11, 1977-January 11, 1978
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Regarding Specter October 11, 1977-January 28, 1978
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From other staff members: John Thornburgh (JKT), Murray Dickman (MGD) (polls), John Kelly, Bob Antonelli, John Casey, H. W. Turner, Ginny Thornburgh (VJT), Rodger Morrow, Tom Darr, and Bill Scranton (WWSIII) January 5, 1978-September 14, 1978
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