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Collection Inventory

Series I. Promotions, 1970-71


Box 1
Folder 1
Item 1 Monroeville Mall Promotion- Clean Air Promotion 1970-1974, 1977

This file includes:

  • lists of workers
  • letters for permission
  • letters of thanks - report to GASP Board - Downtown Promotion - Jenkins Arcade

Folder 1
Item 2 1971

This file includes:

  • - Press release announcing promo. Dirty Gertie Cookies for Sale Groups who baked for this promo. Groups thanked by individual letters. Letters of appreciation to Barkus Bakery for contributing cookie dough.

Folder 1
Item 3 1972

This file includes:

  • 1972 - listing of local groups who baked "Dirty Gertie" cookies
  • letters of thanks to cookie backers, Jenkins Arcade Management, KDKA news, Krogers, and others.

Folder 1
Item 4 1973

This file includes:

  • letters of thanks to cookie bakers and suppliers
  • report to GASP, 5th time in Jenkins Arcade with statistics
  • list of 15 groups who baked for GASP

Folder 1
Item 5 1974

this file includes:

  • Press Release announcing promo.
  • list of groups who baked
  • letters of thanks
  • instructions for baking D.G. cookies
  • instructions for workers, schedules, etc.
  • cookbooks for sale
  • diagram of workers setup for promotion

Folder 1
Item 6 1977

This file includes:

  • - GASP birthday cake - news clippings
  • promotion at City-County Building
  • entertainment program
  • selling cookbooks

Folder 2
Item 1 South Park October 17, 1971

This file includes:

  • includes: GASP participation in Environmental Fair Cookie Baking Groups

Folder 2
Item 2 Squirrel Hill 1973

This file includes:

  • GASP participation

Folder 2
Item 3 Names and addresses 1971-72

This file includes:

  • rounding up helpers to work on GASP promotions
  • instruction sheet on how to set up and operate a GASP promotion

Series II. GASP Mascot, Dirty Gertie the Poor Polluted Birdie, 1971-1972

Scope and Content Notes:

This series includes:

  • news story, how she appeared in person directions to person wearing the Gertie costume
  • a "scientific" study of GASP's famous bird for bird watchers by an "ornithologist".
  • a "read aloud" story of Dirty Gertie and her offspring Dirty Dick - for kids
Folder 3 GASP Mascot, Dirty Gertie the Poor Polluted Birdie, 1971-1972

Series III. Dirty Gertie Cookies

Scope and Content Notes:

This series includes:

  • news release about the cookies to be featured in a promotion 12/1/73
  • report on promotion 12/1/73 and sale of cookies
  • handout on origin of D.G. cookies with picture
  • directions for making D.G. cookies
  • news photos - bakers in action
  • detailed history of a cookie baking project
Folder 4 Dirty Gertie Cookies

Series IV. Funding, 1974-1981

Scope and Content Notes:

This series includes:

  • misc requests - 1974-79
  • successes and otherwise resulting from letters seeking sponsorship
  • requests for help after the fire and responses 1981
  • seeking funds following fire in church where GASP has its office - 1981
  • pictures showing damage - Eastminster Church, East Liberty
Folder 5 Funding, 1974-1981

Series V. Party Cookies Only (Cookbook #1), 1972-1973

Scope and Content Notes:

This series includes:

  • copyright copy
  • copyright information
  • Heinz sponsorship of the cookbook
  • thanks to Heinz for sponsorship
  • first sales brochure
  • list of places book sold
  • fan mail re: Cookie Book
  • press coverage of party cookies only - 1972
  • TV and radio coverage information
Folder 6 Party Cookies Only (Cookbook #1), 1972-1973

Series VI. Just Coffeecake (Cookbook #2), 1972-1974

Scope and Content Notes:

This series includes:

  • original manuscript - 1972
  • manuscript - 1974
  • letters soliciting funding for cookbook - 1974
  • sponsors - 1974
  • order to printer
  • copyright information
  • news conference information 1974
  • local area promotion of cookbook
  • news clippings 1974
Folder 7 Just Coffeecake (Cookbook #2), 1972-1974

Series VII. Fun Buns for Kids (Cookbook #3), 1975

Scope and Content Notes:

This series includes:

  • authors rough draft and drawings 1975
  • misc drawings
  • printing orders 1975
  • copyright letter 1975
  • funding sponsors and proposals 1975
  • brochures for cookbook
  • presentation of cookbook to news media 1975
  • news clippings 1975
Folder 8 Fun Buns for Kids (Cookbook #3), 1975

Series VIII. Display Windows, 1975-1980

Scope and Content Notes:

This series includes:

  • cookbook displays in banks and savings and loans around Pittsburgh
  • diagrams/instructions for displays
  • correspondence
  • display sings (filed separately)
  • display photograph (filed separately)
Folder 9 Display Windows, 1975-1980

Series IX. Sales, 1974-1979

Scope and Content Notes:

This series includes:

  • lists of customers
  • sales letters
  • example of telephone selling approach 1975-78
  • various contracts
  • book sales 1974-75
  • letters promoting cookbook sales 1978-79
  • sales letters to publishers 1978
Folder 10 Sales, 1974-1979

Series X. Promoting Air Time, 1975-1981

Scope and Content Notes:

This series includes:

  • radio - TV contacts
  • 30 second spots for radio and TV
  • scripts for demonstrations on TV
  • public service announcements
  • memos to and from Heinz Co.
  • radio spots 1976
  • 1977-1981 Promotions
Folder 11-12 Promoting Air Time, 1975-1981

Series XI. Heinz Project, 1976-1977

Scope and Content Notes:

This series includes:

  • correspondence 1976
  • summary of the project
  • news release
  • outline of report to GASP board
  • list of 600 food editors who received publicity package
  • complete Heinz package
  • national newspaper publicity project correspondence 1977
  • news clippings 1976
Folder 13 Heinz Project, 1976-1977

Series XII. Cookbook Promotions, 1976-1978

Scope and Content Notes:

This series includes:

  • GASP sales brochures for 3 cookbooks
  • news clippings
  • prints of displays
  • audio tape - baking tips by Jeannette Widom 1978
Folder 14 Cookbook Promotions, 1976-1978

Series XIII. Logos and Patterns

Scope and Content Notes:

This series includes:

  • layout of sales brochure for 3 cookbooks
  • layout for bus cords - appearing in PAT buses
  • GASP for Clean Air Logo (filed separately)
Folder 15 Logos and Patterns

Series XIV. Clean Air Pioneers

Scope and Content Notes:

This series includes:

  • "Veterans Agree Pollution War Just Started" Pgh Press, 11/23/71
  • "How a City is Losing Its Nickname" by F.E. Schuchman, 1956
Folder 16 Clean Air Pioneers

Series XV. Woman of the Year Award from GASP to Jeanette Widom

Scope and Content Notes:

This series includes:

  • news clippings 11/23/76
Folder 17 Woman of the Year Award from GASP to Jeanette Widom

Series XVI. Reference Materials

Scope and Content Notes:

This series includes:

  • brochure about GASP 1970
  • list of publicity contacts 1972
  • How to literature
Folder 18 Reference Materials

Series XVII. Memorabilia

Scope and Content Notes:

This series includes:

  • posters
  • cookie cutter
  • clean air can
Folder 19 Memorabilia