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Subseries 1. General Marketing files, 1975-1999

Scope and Content Notes:

These are the marketing department's general office files. Most notable among the files here are the materials relating to the opening and exhibits of the Wood Street Galleries and the joint promotions between the Cultural Trust and the Pittsburgh Downtown Partnership. These files are arranged in alphabetical order by subject.


Box 228
Folder 1 AMC Benedum the King and I, May 1996
Folder 2 AMC Movie Palace Memories, 1996
Folder 3 Advertising budget and expenses, 1994-1998
Folder 4 Alvin Alley Dance Theater, 1995-1996
Folder 5 America’s Smithsonian, 1996
Folder 6 ArtsNet, June 1995
Folder 7 Arts and Chat, 1994
Folder 8 Arts Happy Hour postcards, 1992
Folder 9 Arts Surveys, 1994
Folder 10 Avenue of the Arts Festival, 1998
Folder 11 Benedum Center construction party, 1987
Folder 12 Benedum Center fifth anniversary, 1992

Box 229
Folder 1 Benedum Center first five years, 1992
Folder 2 Benedum Center first year attendance, 1988
Folder 3 Benedum Center first year newspaper clippings, 1988
Folder 4 Benedum Center HVAC advertisement
Folder 5 Benedum Center opening gala press release, 1987
Folder 6 Benedum Center press briefing, 1987
Folder 7 Benedum Center press conference Paul G. Benedum remarks, September 16 1987
Folder 8 Benedum Center press conference Paul R. Jenkins remarks
Folder 9 Benedum Center press conference Robert Dickey III remarks, October 4 1987
Folder 10 Benedum Center window displays, 1997
Folder 11 Bradley Brown Design Group, February 1995
Folder 12-14 Broadway Presents, 1994-1997
Folder 15 Carol Brown interview requests, 1998
Folder 16 Budget status reports and compilation information, 1991
Folder 17 Byham Theater small non-profit lease information, October 1997
Folder 18 Carnegie Library of Pittsburgh, 1993-1994
Folder 19 Carnegie Mellon University project Ace Amusements building, 1995-1996
Folder 20 City of Pittsburgh special events permit application
Folder 21 Communications division planning session, 1998
Folder 22 ComDoc’s consultative reprographic study proposal
Folder 23 Commercial Printing Services, March 1995
Folder 24 Computer survey arts services questionnaire, 1992

Box 230
Folder 1 Creative achievement awards, 1991-1992
Folder 2-4 Creative achievement awards, 1994-1996
Folder 5 Creative achievement award Natalie Petesch, 1991
Folder 6 Creative achievement award Reza Vali, 1992
Folder 7 Creative achievement award David Stock, 1992
Folder 8 Creative achievement award Lorraine Vullo, 1992
Folder 9 Creative achievement award Tim Kaulen, 1993-1994
Folder 10 Creative achievement award Mark Taylor, 1993-1994
Folder 11 Creative achievement award Albert French, 1995
Folder 12 Creative achievement award Helena Ruoti, 1995
Folder 13 Cultural City USA campaign, 1995-1996
Folder 14 Cultural City USA logos, 1995-1996
Folder 15 Cultural District calendar of events, 1996-1997
Folder 16 Cultural Trust ten years of success, 2000

Box 231
Folder 1 Cultural tourism ad placement schedule, 1991-1992
Folder 2 Cultural tourism advertising, 1990-1997
Folder 3-4 Cultural tourism advertisements, 1990-1991
Folder 5 Cultural tourism arts weekend advertisement, 1991
Folder 6 Cultural tourism background information, 1988-1989
Folder 7 Cultural tourism brochure purchase orders, 1990-1991
Folder 8 Cultural tourism brochures, 1993-1994
Folder 9 Cultural tourism calendar and promotional materials, 1994-1995
Folder 10 Cultural tourism charter service, 1991-1992
Folder 11 Cultural tourism display booth, 1991
Folder 12 Cultural tourism newspaper clippings, 1990-1991
Folder 13 Cultural tourism other cities’ visitors guide, 1994-1995

Box 232
Folder 1 Cultural tourism Pennsylvania travel supplement, 1990
Folder 2 Cultural tourism Pennsylvania visitors guide, 1994-1996
Folder 3-4 Cultural tourism program, 1990-1994
Folder 5 Cultural tourism program, 1996-1997
Folder 6 Cultural tourism program evaluation, 1991
Folder 7 Cultural tourism reports, 1990-1994
Folder 8 Cultural tourism telephone, 1990-1993
Folder 9 Development plan materials and publications, 1984-1990
Folder 10 Development plan newspaper clippings, 1989-1991
Folder 11 Diet Coke Pittsburgh Broadway Series 92-93 season press releases, 1992-1993

Box 233
Folder 1 Diet Coke Pittsburgh Broadway Series 92-93 season recap report, 1992-1993
Folder 2 Display windows, July 1997
Folder 3 Downtown plan press conference, December 1990
Folder 4 Draft strategic plan, July 1991
Folder 5 Duquesne University, May 1996
Folder 6 Edge of Art-Works, 1994
Folder 7 Ellis School tour, September 1996
Folder 8-10 Enertex Marketing, 1996-1998
Folder 11 External publicity, 1987-1992
Folder 12 Facade renovation projects, 1995

Box 234
Folder 1 Facade renovation reception, 1996
Folder 2 Pinkie Familoni, 1995-1996
Folder 3 First Night, 1995-1996
Folder 4 Fulton Theater clean up, 1989
Folder 5 the Fulton Theater an Evaluation and Recommendations by MacLachlan Cornelius and Filoni Inc, November 1984
Folder 6 Fulton Theater facts and scheduling procedures, 1991-1992
Folder 7 Fulton Theater Identity Proposal by Agnew Moyer Smith Inc, January 30 1991
Folder 8 Fulton Theater newspaper clippings, 1987-1989

Box 235
Folder 1 Fulton Theater opening press kit, 1991
Folder 2 Fulton Theater opening promotional materials and newspaper clippings, 1990-1991
Folder 3 Fulton Theater promotional materials, 1988-1990
Folder 4 the Role of the Fulton Theatre and Smaller Performing Arts Facilities in Pittsburgh’s Downtown Cultural District by Roger Morgan Studio Inc, September 1987
Folder 5 Gargaro productions, 1993-1996
Folder 6 Goodspeed Opera Project, 1998
Folder 7 Grantmakers weekend, 1996
Folder 8 Graphics
Folder 9 Greater Pittsburgh Chamber of Commerce visual encyclopedia
Folder 10 Greater Pittsburgh Convention and Visitors Bureau, 1994-1996
Folder 11 Greater Pittsburgh Convention and Visitors Bureau calendars, 1994-1999
Folder 12 Greater Pittsburgh Convention and Visitors Bureau group tour guide, 1995-1996
Folder 13 Greater Pittsburgh Convention and Visitors Bureau marketing planner, 1994-1996

Box 236
Folder 1 Greater Pittsburgh Convention and Visitors Bureau reports, 1991-1996
Folder 2 Greater Pittsburgh Convention and Visitors Bureau visitors guides, 1993-1995
Folder 3 Harris Theater opening, 1995
Folder 4 Independent Ad Specialties
Folder 5 Institutional advertising, 1998-1999
Folder 6 Institutional ads, 1991
Folder 7 Jim Henson International Festival of Puppet Theater, 1998
Folder 8 KDKA promotional contract, 1997
Folder 9 Kid’s Night on Broadway, 1997-1998
Folder 10 Letterhead and invitation samples
Folder 11 Lila Wallace Planning Grant, 1997-1998
Folder 12 Make a Wish, January 1998

Box 237
Folder 1 Market research zip code analysis, 1991-1992
Folder 2 Market Square Association Marketing Plan by City Group
Folder 3 Marketing advisory committee, September 1997
Folder 4 Marketing advisory committee, May 1998
Folder 5 Marketing department’s list of resources, May 1991
Folder 6 Marketing settlements and ledgers, 1993-1997
Folder 7 Marketing staff meeting notes, September 1994
Folder 8 Marketing work plan, 1996
Folder 9 Marketing work plan and advertising timelines, 1997-1998
Folder 10 Martin Media, 1995
Folder 11 Millennium Project, 1998-1999
Folder 12 Musicals Alliance, 1996-1997
Folder 13 National Printing Company, 1996
Folder 14 New Image Press
Folder 15 Newsletter winter, 1993-1994
Folder 16 Newsletter summer, 1994

Box 238
Folder 1 Newsletter fall, 1995
Folder 2 Newsletter winter, 1996
Folder 3 Newsletter fall, 1996
Folder 4 Newsletter winter, 1997
Folder 5 Newsletter summer, 1997
Folder 6 the Observer promotional packet, 1994-1995
Folder 7 Off-site storage files, 1988
Folder 8 O’Reilly Theater groundbreaking event itinerary, April 1997
Folder 9 PACE meeting, 1996-1997
Folder 10 PACE meeting Broadway series, March 4 1997
Folder 11 PACE meeting Broadway ticketing, March 4 1997
Folder 12 PACE preliminary information on 1996-1997 and 1997-1998 Broadway Series seasons, 1995-1996
Folder 13 PACE price and performance schedules for the 1996-1997 Broadway Series season, 1995-1996
Folder 14 Parkvale Savings Bank, January 1995
Folder 15 Natalie Petesch, 1996
Folder 16 Photo processing

Box 239
Folder 1-2 Pittsburgh articles in non-local publications, 1985-1997
Folder 3 Pittsburgh Center for the Arts cultural awards dinner honoring Carol Brown, April 22 1995
Folder 4-6 Pittsburgh Downtown Partnership, 1994-1997

Box 240
Folder 1 Pittsburgh Downtown Partnership block party, July 7 1998
Folder 2 Pittsburgh Downtown Partnership business improvement district, 1996
Folder 3 Pittsburgh Downtown Partnership corporate identity manual, 1996
Folder 4 Pittsburgh Downtown Partnership Make a Night of It! promotion, 1996
Folder 5 Pittsburgh Downtown Partnership marketing committee minutes, January 27 1997
Folder 6 Pittsburgh Downtown Partnership marketing steering committee, January 16 1995
Folder 7 Pittsburgh Downtown Partnership Sparkle Season, 1994-1995

Box 241
Folder 1-2 Pittsburgh Downtown Partnership Sparkle Season, 1995-1996
Folder 3 Pittsburgh Downtown Partnership Sparkle Season and First Night, 1994
Folder 4 Pittsburgh Employees Activities Association, 1996-1997
Folder 5 Pittsburgh entertainment market research by the Pittsburgh Post Gazette, 1997
Folder 6 Pittsburgh Federation for Events and Promotions, 1997
Folder 7 Pittsburgh Filmmakers, 1998
Folder 8 Pittsburgh Penguins, July 1996
Folder 9 Pittsburgh Post Gazette media kit, 1994
Folder 10 Pittsburgh Radio Organization, April 1996
Folder 11 Pittsburgh Renaissance News, 1994

Box 242
Folder 1 Pittsburgh Symphony Orchestra, 1997-1998
Folder 2 Pittsburgh Symphony Orchestra ticket design, 1996-1997
Folder 3 Postage machine at Wood Street Galleries manual, October 1994
Folder 4-5 La Primo Espresso, 1996-1997
Folder 6 La Primo Espresso opening photographs, October 1996
Folder 7 Promotional materials that are included with mailed tickets, 1993-1996
Folder 8 Public art project local artists, 1994-1996
Folder 9 Public Relations Society Pittsburgh Chapter membership directory, 1994
Folder 10 Puppetry marketing strategies, 1996
Folder 11 Report on the Pittsburgh Audience for Theatre Yes, May 1975
Folder 12 Seventh Street Grille, 1995
Folder 13 Shared mailing list, 1994-1995
Folder 14 Sizzling Summer, 1997
Folder 15 Sizzling Summer newspaper clippings and tear sheets, 1997
Folder 16 Spectacular Youth Celebration, May 1999
Folder 17 Sprint PCS sponsorship, 1996-1997
Folder 18 Summer film series, 1997
Folder 19 Summer film series press release with photographs, 1997

Box 243
Folder 1 Summer film series receipts, 1997
Folder 2 Summer film series settlement, 1997
Folder 3 Summer film series tear sheets, 1997
Folder 4 Summer film series WQED, July 1997
Folder 5 Summer film series calendar, 1998
Folder 6 Summer film series with photographs, 1998
Folder 7 Ten year financial summary revised layout, May 1995
Folder 8 Theatre promotional materials
Folder 9 Theatre restorations and openings articles and newspaper clippings, 1981-1987
Folder 10 Theatre trolley, 1999

Box 244
Folder 1 Third party rental information, May 1995
Folder 2 Ticket fonts, 1995
Folder 3 Ticket stock and mailing timelines, 1995-1996
Folder 4 Ticketing and patron information system needs analysis, 1990
Folder 5 TIX closing, September 1993
Folder 6 TIX for teachers program, 1997
Folder 7 TIX information, 1987-1993
Folder 8 TIX moving with photographs, May 1992
Folder 9 Trust Talk, 1992-1999
Folder 10 USAir Magazine advertising, 1995

Box 245
Folder 1 Update calendar and job openings, 1993-1994
Folder 2 Variety advertisements, 1997-1998
Folder 3 WAMO fiftieth anniversary commemorative booklet, 1998
Folder 4 WPTT, 1998
Folder 5 WQED underwriting proposals, 1996-1997
Folder 6 WTAE Arts Minute, September 1993
Folder 7 WTAE Arts Minute general correspondence, 1994
Folder 8 WTAE Arts Minute surveys, 1994
Folder 9 WXDX, 1997
Folder 10 WYEP, 1994
Folder 11 Washington PR Successful Techniques
Folder 12 Washington Printing and Publishing, 1995
Folder 13 Wasser office approvals, 1996-1997
Folder 14 Wood Street Galleries Art in America, September 1996
Folder 15 Wood Street Galleries Alfred DeCredico, January 1994
Folder 16 Wood Street Galleries David Humphrey, 1995-1996
Folder 17 Wood Street Galleries Hard Choices III, 1994
Folder 18 Wood Street Galleries International Survey of Glass, September 1994
Folder 19 Wood Street Galleries Ken Ferguson, 1995

Box 246
Folder 1 Wood Street Galleries Ken Ferguson, 1995
Folder 2 Wood Street Galleries Lecture series, April 1997
Folder 3 Wood Street Galleries opening, 1992
Folder 4 Wood Street Galleries opening press release, January 1992
Folder 5 Wood Street Galleries promotional materials
Folder 6 Wood Street Galleries Red Grooms exhibit, March 1995
Folder 7 Wood Street Galleries Red Grooms survey, 1995
Folder 8 Wood Street Galleries Robert Cumming, January 1995
Folder 9 Wood Street Galleries Studio Museum of Harlem, September 1994
Folder 10 Wood Street Galleries WYEP, May 1997
Folder 11 Wood Street Galleries Xu Bing, July 1998
Folder 12 Y Not? centenary celebration, 1999
Folder 13-15 Youth Film Festival, 1993-1996
Folder 16 Youth Film Festival Allerton Marketing Communications Inc, August 1995
Folder 17 Youth Film Festival marketing, 1995